- 88% of buyers purchased their home through a real estate agent or broker
–Most want help finding right home
–Benefited from help understanding the process
–High importance on honesty and integrity
- 88% of sellers were assisted by an agent
–Help market home
–Sell w/in specific timeframe
–Help price home competitively
–Reputation and honesty and integrity important
- How buyers found agent:
–40% referred by or is a friend, neighbor, relative
–12% used agent they had previously worked with
- Selling side:
–38% referred by or is a friend, neighbor, relative
–22% used an agent they had previously used to buy/sell a home
- What Agents say:
21% of business from past consumers and clients
21% of business from referrals from past consumers and clients